In this Tattoodo X Zalando collaboration, singer and artist Joy M’Batha talks about having the courage to be yourself.

For Joy, self-expression is paramount. Feeling an internal catalyst to create, she talks about how painting, fashion, and collecting tattoos are cathartic ways to articulate how she sees the world. Her tattoos are a timeline of her life, while her creative artworks in both music and fine art are a way to feel freedom and connect with others.

Joy’s name says it all. Her paintings are pops of color covered in expressive illustrated lines, her songs are clever takes on all subjects, both dark as well as bright, and her style aesthetic is fueled by a childlike playfulness. Using artwork of all mediums to overcome adversity, Joy M’Batha creates because, as she says, she can’t help it…but her output is a gift that resonates with people who need a positive light in their life.

Part of the Tattoodo X Zalando collaboration, Joy was one of four creatives to represent the meaning of Free to Be: a philosophy that celebrates authentic living to the utmost…whatever that may mean for them, or for you.

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A hub for worldwide tattoo culture, Tattoodo is the #1 global destination for tattoo collectors, artists, and shops, offering original content, a dedicated community, and the exclusive feature of being able to book tattoo appointments around the world. Tattoodo is co-founded by renowned tattoo artist and media personality Ami James and supported by some of the most respected names in the industry.

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