Psych-punk-rock outfit Lord Sonny the Unifier releases “(All My Friends Live) Underground,” the first of four new singles from their forthcoming EP, All New Information, slated to drop November 13.

Explaining the song, Lord Sonny says, “‘(All My Friends Live) Underground’ is a song about iconoclasts and outsiders who find their group of freaks, or Tribe in the shadows and underbelly, outside the conventions of society. It’s a calling to join us and leave behind what society has embraced as the norms and the acceptable, the well-trod path above. Leave the trivialities being thrust upon us since birth and join our Tribe and rediscover there the truths that will enrich you and not those who suck your energy in order to enrich themselves.”

Based in Brooklyn, Lord Sonny the Unifier is led by Gregory Jiritano, who picked up a guitar when he was eight-years-old, followed by forming a band when he was 12 and was playing in NYC bars by the time he turned 16.

Jiritano picks up the narrative, adding, “Two years later I began writing, and it was at this time I got very interested in the recording process and decided it would be best if I owned my own recording equipment in order to be a self-reliant musician and to begin sonic experiments without restrictions, either by studio cost and time restraints or record label handicaps. It was also then that I decided it would be best to concentrate solely on my own songs and projects and not be distracted by playing other peoples’ music in other bands no matter how lucrative or exciting the prospect might be.”

In 2015, Jiritano’s recording studio went up in flames, leaving him face-to-face with a momentous choice: hang it up or rally and move forward. Jiritano elected to keep on keeping on. He induced Carmine Covelli to come on as drummer, followed by recruiting keyboard-wizard-freak Tyler Wood, who asserted the ability of bassist Derek Nievergelt. With the line-up in place, the band went to work laying down tracks for last year’s debut album, FINAL NOTICE!

“(All My Friends Live) Underground” opens on grungy guitars exuding psych-rock coloration of heft, accompanied by a rolling, slightly ominous piano. The tight, potent rhythm imbues the tune with thumping tension, while Jiritano’s rasping, edgy voice infuses the lyrics with wicked textures.

The music video depicts surreal visuals of Jiritano descending through tunnels to the inner core of the underground, where a motley collection of characters engages in non-conformist activities.

“(All My Friends Live) Underground” pushes out pressurized psych-rock savors, a compelling rhythm, and deliciously chaffing vocals.

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